ASA clears Ladbrokes over Ladbuck advertising complaints
Case Summary
The Advertising Standards Authority (ASA) reviewed complaints against LC International Ltd, trading as Ladbrokes, concerning two advertisements promoting the Ladbucks rewards scheme. Complainants argued that the name 'Ladbucks' and the depiction of coin-like tokens in the adverts were likely to appeal strongly to under-18s, raising concerns about targeting minors with gambling-related promotions. After reconsideration, the ASA overturned its earlier decision and cleared Ladbrokes of any wrongdoing, finding no breach of advertising standards.
Stage
Appeal in progress
Timeline
1 event
Coverage
1 article
Sources
1
Key Issues
- • Advertising standards compliance
- • Marketing to minors
- • Gambling promotion regulations
- • Consumer protection
update What Changed This Week
Case Timeline
1 eventASA clears Ladbrokes over Ladbuck advertising complaints
The Advertising Standards Authority (ASA) reviewed complaints about Ladbrokes' 'Ladbucks' ads, which some people felt might attract under-18s by resembling popular in-game currencies. After reconsideration, the ASA overturned its previous ruling and cleared Ladbrokes, finding the ads did not breach advertising standards. This means Ladbrokes can continue promoting its rewards scheme without changes.